Emotional Experiences Survey (Buck, 2004) SAFECOM – CASC

After …… how did you feel?

(Positive pro-social)
Loving/loved
Caring
Intimate
(Negative pro-social)
Afraid
Nervous
Ashamed
Embarrassed
Guilty
Uncomfortable
(Positive Individualist)
Satisfied
Confident
Secure
(Negative Individualist)
Selfish
Insulted
Angry
Unsure
(Reptilian)
Powerful
Erotic

Source: Buck, R., Anderson, E., Chaudhuri, A., & Ray, I. (2004). Emotion and reason in persuasion: Applying the ARI model and the CASC Scale. Journal of Business Research, 57(6), 647-656.

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