Socially Responsible Consumption Survey SRCB (Antil, 1984)

Please indicate your agreement with the following statements.

1. People should be more concerned about reducing or limiting the noise in our society.
2. Every person should stop increasing their consumption of products so that our resources will last
3. The benefits of modern consumer products are more important than the pollution which results
from their production and use.*
4. Pollution is presently one of the most critical problems facing this nation.
5. I don’t think we’re doing enough to encourage manufacturers to use recyclable packages.
6. I think we are just not doing enough to save scarce natural resources from being used up.
7. Natural resources must be preserved even if people must do without some products.
8. All consumers should be interested in the environmental consequences of the products they
9. Pollution is not personally affecting my life.*
10. Consumers should be made to pay higher prices for products which pollute the environment.
11. It genuinely infuriates me to think that the government doesn’t do more to help control pollution
of the environment.
12. Nonreturnable bottles and cans for soft drinks and beer should be banned by law.
13. I would be willing to sign a petition or demonstrate for an environmental cause.
14. I have often thought that if we could just get by with a little less there would be more left for
future generations.
15. The Federal government should subsidize research on technology for recycling waste products.
16. I’d be willing to ride a bicycle or take a bus to work in order to reduce air pollution.
17. I would probably never join a group or club which is concerned solely with ecological issues.*
18. I feel people worry too much about pesticides on food products.*
19. The whole pollution issue has never upset me too much since I feel it’s somewhat overrated.*
20. I would donate a day’s pay to a foundation to help improve the environment.
21. I would be willing to have my laundry less white or bright in order to be sure that I was using a
nonpolluting laundry product.
22. Manufacturers should be forced to use recycled materials in their manufacturing and processing
23. I think that a person should urge his/her friends not to use products that pollute or harm the
24. Commercial advertising should be forced to mention the ecological disadvantages of products.
25. Much more fuss is being made about air and water pollution than is really justified.*
26. The government should provide each citizen with a list of agencies and organizations to which citizens
could report grievances concerning pollution.
27. I would be willing to pay a 5% increase in my taxes to support greater governmental control of
28. Trying to control water pollution is more trouble than it is worth. *
29. I become incensed when I think about the harm being done to plant and animal life by pollution.
30. People should urge their friends to limit their use of products made from scarce resources.
31. I would be willing to pay one dollar more each month for electricity if it meant cleaner air.
32. It would be wise for the government to devote much more money toward supporting a strong conservation
33. I would be willing to accept an increase in my family’s total expenses of $120 next year to promote
the wise use of natural resources.
34. Products which during their manufacturing or use pollute the environment should be heavily
taxed by the government.
35. People should be willing to accept smog in exchange for the convenience of automobiles. *
36. When I think of the ways industries are polluting I get frustrated and angry.
37. Our public schools should require all students to take a course dealing with environmental and
conservation problems.
38. I would be willing to stop buying products from companies guilty of polluting the environment
even though it might be inconvenient.
39. I’d be willing to make personal sacrifices for the sake of slowing down pollution even though the
immediate results may not seem significant.
40. I rarely ever worry about the effects of smog on myself and family. *

Source: Antil, J. H. (1984). Socially responsible consumers: Profile and implications for public policy. Journal of macromarketing, 4(2), 18-39.

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