Charitable Giving Survey (Webb, 2000)

Please indicate your agreement with the following statements:

Attitude Toward Helping Others
1. People should be willing to help others who are less fortunate.
2. Helping troubled people with their problems is very important to me.
3. People should be more charitable toward others in society.
4. People in need should receive support from others.

Attitude Toward Charitable Organizations
1. The money given to charities goes for good causes.
2. Much of the money donated to charity is wasted. (reverse coded)
3. My image of charitable organizations is positive.
4. Charitable organizations have been quite successful in helping the needy.
5. Charity organizations perform a useful function for society.

Source: Webb, D. J., Green, C. L., & Brashear, T. G. (2000). Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations. Journal of the Academy of Marketing Science, 28(2), 299-309.

Leave a Reply

Your email address will not be published. Required fields are marked *