Values Survey (Rokeach, 1973)

Please arrange the values below in order of importance to you, as guiding principles in your life.
1. A comfortable life (i.e., a prosperous life)
2. An exciting life (i.e., a stimulating, active life)
3. A sense of accomplishment (i.e., a lasting contribution)
4. A world at peace (i.e., free of war and conflict)
5. A world of beauty (i.e., beauty of nature and the arts)
6. Equality (i.e., brotherhood, equal opportunity for all)
7. Family security (i.e., taking care of loved ones)
8. Freedom (i.e., independence, free choice)
9. Happiness (i.e., contentedness)
10. Inner harmony (i.e., freedom from inner conflict)
11. Mature love (i.e., sexual and spiritual intimacy)
12. National security (i.e., protection from attack)
13. Pleasure (i.e., an enjoyable, leisurely life)
14. Salvation (i.e., saved, eternal life)
15. Self-respect (i.e., self-esteem)
16. Social recognition (i.e., respect, admiration)
17. True friendship (i.e., close companionship)
18. Wisdom (i.e., a mature understanding of life)

You have finished the first section. Please arrange the values below in order of importance to you, as guiding principles in your life again.
19. Ambitious (i.e., hard working, aspiring)
20. Broad-minded (i.e., open minded)
21. Capable (i.e., competent, effective)
22. Cheerful (i.e., lighthearted, joyful)
23. Clean (i.e., neat, tidy)
24. Courageous (i.e., standing up for your beliefs)
25. Forgiving (i.e., willing to pardon others)
26. Helpful (i.e., working for the welfare of others)
27. Honest (i.e., sincere, truthful)
28. Imaginative (i.e., daring, creative)
29. Independent (i.e., self-reliant, self-sufficient)
30. Intellectual (i.e., intelligent, reflective)
31. Logical (i.e., consistent, rational)
32. Loving (i.e., affectionate, tender)
33. Obedient (i.e., dutiful, respectful)
34. Polite (i.e., courteous, well-mannered)
35. Responsible (i.e., dependable, reliable)
36. Self-controlled (i.e., restrained, self-disciplined)

Source: Rokeach, M. (1973). The nature of human values (Vol. 438). New York: Free press.

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