Hedonic and Utilitarian Dimensions of Attitude Scale (Voss, 2003)

Please indicate your agreement with the following statements regarding this product/service/category.
This product/service/category is

(Utilitarian)
Effective…………..Ineffective
Helpful…………..Unhelpful
Functional…………..Not Functional
Necessary…………..Unnecessary
Practical…………..Impractical

Hedonic
Not Fun…………..Fun
Dull…………..Exciting
Not Delightful…………..Delightful
Not Thrilling…………..Thrilling
Enjoyable…………..Unenjoyable

Source: Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of marketing research, 40(3), 310-320.

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