Self Brand Connection Scale (Escalas, 2005)

Please indicate your agreement with the following statements

1. This brand reflects who I am
2. I can identify with this brand
3. I feel a personal connection to this brand
4. I use this brand to communicate who I am to other people
5. I think this brand help me become the type of person I want to be
6. I consider this brand to be “me” (it reflects who I consider myself to be or the way
that I want to present myself to others)
7. This brand suits me well

Source: Escalas, J. E., & Bettman, J. R. (2005). Self-construal, reference groups, and brand meaning. Journal of consumer research, 32(3), 378-389.


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