Consumer Innovativeness Scale (Goldsmith, 1991)

Please indicate your agreement with the following statements:

1. In general, I am among the first (last) in my circle of friends to buy a new ……….. when it appears
2. If I heard that a new ……….. was available in the store, I would (not) be interested enough to buy it.
3. Compared to my friends I own a few of (a lot of) …………… .
4. In general, I am the last (first) in my circle of friends to know the titles/brands of the latest ……………… .
5. I will not buy a new …………. if I haven’t heard/tried it yet. (I will buy a new ……….. if I haven’t heard/tried it yet.)
6. I (do not) like to buy ……………. before other people do.

Source: Goldsmith, R. E., & Hofacker, C. F. (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Science, 19(3), 209-221.

Link:

Leave a Reply

Your email address will not be published. Required fields are marked *