Behavioural Intention, TPB, TORA Scale (Ajzen, 2002)

The standard scale does not exist, the items can be adjusted by researchers. Some sample items are provided by Icek Ajzen as

Attitude:

Doing…… would be

bad :___1__:___2__:___3__:___4__:___5__:___6__:___7___: good

pleasant :___1__:___2__:___3__:___4__:___5__:___6__:___7___: unpleasant

Perceived norm:

Most people who are important to me approve of  doing …

agree :___1__:___2__:___3__:___4__:___5__:___6__:___7___: disagree

Most people like me would do …

unlikely :___1__:___2__:___3__:___4__:___5__:___6__:___7___: likely

Perceived behavioral control

I am confident that I can …

true :___1__:___2__:___3__:___4__:___5__:___6__:___7___: false

Doing … is up to me disagree:___1__:___2__:___3__:___4__:___5__:___6__:___7___: agree

Intention

I intend to  ….

likely :___1__:___2__:___3__:___4__:___5__:___6__:___7___: unlikely

I plan to  ….

likely :___1__:___2__:___3__:___4__:___5__:___6__:___7___: unlikely

Past behavior

In the past three months, I have …

false :___1__:___2__:___3__:___4__:___5__:___6__:___7___: true

Source: Ajzen, I. (2002). Constructing a TpB Questionnaire: Conceptual and Methodological Considerations.

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