Marketing Product Evaluation Qualitative Questionnaire

  • Why (not) are you using this product?
  • Are you aware of this product? How have you first found out about this product? Have you ever tried this product? How was your first experience?
  • What are the good things and bad things about this product?
  • What are the good things and bad things about the substitutes of this product?
  • How do you use this type of product (what, when, where, how, how often)?
  • In which conditions you’d be more interested in this product?
  • What do you think about the users of this product?
  • Do people use this product differently compared to the past? What are the consumer priorities that are changing?
  • Are the most and least important things about this product changing?
  • Are there certain groups of people using this type of product more or in a different way? Who are they?
  • When people are using this type of product are they doing something different than the past?
  • Do people make their purchasing decisions or purchases differently compared to the past?
  • How does the change in technology, economic conditions and the population of the country influence the usage of this product?
  • Is there any new regulation or movement that makes the use of this product different?
  • Tell us the last time you purchased this product step by step? (What, when, where, with whom, in which condition, with kind of feelings, with what kind of expectations, etc.)
  • How did you make your decision? How did you evaluate alternatives? Who influenced your decisions? What was the main trigger?
  • How did you gather information about this product?
  • What are the most important and least important things when using this product?
  • How did you purchase this product? How did you use this product? What did you do after using this product?
  • If you were in X situation would you use this product? How?
  • How does using this product relate to ones daily life, weekly or monthly routine activities?

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