The influence of Savoring and creative self-efficacy toward individual creativity – A case study of the design departments in Taiwan

Outstanding Papers series

The influence of Savoring and creative self-efficacy toward individual creativity – A case study of the design departments in Taiwan

This study proposes a research model basing on broaden-and-build theory to investigate the mediated effects of creative self-efficacy between savoring and individual creativity. There are 326 valid survey samples from Department of digital media and Department of Virtual Community in University of Science and Technology. The PLS method is adopted to evaluate this proposed model. The research results provide: (1) Savoring has the positive effect on creative self-efficacy; (2) Creative self-efficacy has the positive effect on individual creativity; (3) Savoring has the effect on individual creativity through the full mediated effect of creative self-efficacy. Accordingly, this study proposes some discussions and recommendations.

Chang, S. H.,   Lin, D. M.,  Lin, Y.H.,  Wang, C. ,  Lin, J.

 This paper was found outstanding because of its significant contribution to business innovation and a successful demonstration of the PLS use in this particular area. 

 

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